

Words are powerful magic for sharing the art of photography.
When I first began to write marketing for my studio, I avoided using words that I saw in other commercial and avertising copy. As I grew wiser, and read more about writing and using advertising, I came to realize that certain words have stonger power over buyers than others. And these words change with trends and years. In this economic climate, we all need the magic of powerful words. I still try to write unique copy, but I lace it with the words the big Motivation Research companies have researched. These are the words that speak into a buyer’s head and heart:
Wonderful, trememdous, super, radiant, forward, hot, color, fresh, undeniable,unstoppable, absolutely, now, yes. There are more, but this is the beginning of my 2009 collection of fresh and powerful words to enhance my photo-marketing. We need all the magic we can get! Notice how positive they are! Play with them, enjoy them, and create your own combinations! Help me to search for words that are in heavy usage. Look for trendy words that you like to “hear and feel.” Email them to me at photoangels@sbcglobal.net, and I will add them to the list and also send you a thank you gift–a tiny one!